Red Zebra Design is a small design consultancy founded in Brooklyn NY in 2024. We exist to enable your company’s growth at various key milestones of your maturity. When companies and organizations are starting to scale, they often need the hand-holding services of Designers and Strategists, to thoughtfully map out their challenges and ensure their growth is on track, measurable, and impactful. That is where we come in.

Diligence

We thoughtfully invest our time and energy into exploring the various industries and spaces where you excel and thrive to ensure quality. We phase projects to allow for a successful process.

Our values drive the creative process

Empathy

We immensely value the research opportunity every project brings and the needs pf your customers and your market spaces. We dive deep at every step to uncover gems.

Collaboration

It’s all about people. When technology and processes are core to operating models, people is often where the opportunity, challenge, and vision lies. We partner with you to uncover those.

Communication

At every phase, we make sure we communicate our findings, needs, and next phases with you to stay engaged and involved along the way. This helps create healthy alignment all along.

Delight

Our outputs ensure delight. We prioritize usability and ease of use. While human behavior takes time to change, with delight it becomes easy and seamless. We work to achieve that.

Ethics

Our team values ethics before anything else. We are high on respect, appreciation, transparency, and wellness. We bring those values to the forefront into each project and relationship.

After 15 years of experience working as Product Design Lead at large organizations like McKinsey & company and Mailchimp, Limassol Zok founded Red Zebra Design to serve companies of various size through their innovative design thinking journey. She brings forward strategic problem solving expertise, seamlessly bridging the gap between design, research, business, and technology to help companies innovate and non-profits thrive.

Limassol’s expertise spans across Communication Design, Service Design, and Product Design, and she holds an MS degree in Strategic Design and Management from Parsons. She currently serves as part-time faculty at the BBA program at Parsons, helping students learn and apply Design Strategy methodologies to individual projects, to solve social problems and enable change. She prides herself to be a Servant Leader who thrives on hard-work, empathy, and collaboration. When not working, Limassol is growing her plants, taking long walks in the city, or practicing and guiding meditation sessions.

Meet our independent collaborators

Jennifer Soto

Jennifer is a creative strategist driven by data, research, and the art of branding. Her goal is to transform insights into impact and she believes it’s important to always stay curious and willing to learn. She is a recent graduate of the Parsons BBA program where she focused on learning about strategic design methods.
Andrew Chandler

Andrew is an end-to-end Product / UX Designer who helps clients and companies by applying his research and design skills to enable digital transformation. He has worked at companies like McKinsey & company and McGraw Hill, helping them craft digital solutions.

Our clients

Incheon Startup Park

Incheon Startup Park is a startup incubator in the city of Incheon in Korea. They incubate startups in various sectors and seek to support Korea’s economy by partnering globally with various companies to solve their problems as a case study for the startups’ development in their sectors in the Asian market. We partnered with them to help with Presentation Designs and support themas a global ambassador.
Disobedient Daughter

Disobedient Daughter is a new vintage popup truck in New York City that sells thrift items on weekends in a new location each time. Known for its quirky, unique, and eclectic items, we partnered with Disobedient Daughter to create their new logo design and brand identity that reflects their character.
Thicket

Thicket is a data-powered engine that helps teams collectively collaborate on ideation and strategic decision making for social good. We partnered with Thicket to help shape their new business model, design strategy, and product design to successfully provide a compelling user experience and a useful and affordable product for their clients.