Red Zebra Design is a small strategic design & innovation consultancy based in Brooklyn that puts humans first. We deliver tailored inside-out designs and future visions for companies and brands to grow.
An agile partner that will help you innovate.
What is unique about our approach is our expertise in helping companies redefine their vision and success from within, by starting with the “why”. This means technology and process will follow your value proposition. We partner with you to uncover your values, challenges, and key opportunities for growth, and we then design your transformation journey and products. Our process is highly engaging, we make sure you are involved every step of the way.
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Our innovation framework is end-to-end. Our process starts with research & ends with design
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DISCOVER: PROBLEMS, DATA & RESEARCH
What is the market space like? And how do customers behave and feel about the products & services? What do they need, and what are their key challenges?
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DEFINE: IDEATION & INNOVATION
Based on research findings, what key opportunities emerge? And how do we frame the problem and solution spaces of intervention to innovate?
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DESIGN: PRODUCTS & SERVICES
What does the solution we aligned on look like? And how might we design it to match our business goals and customer needs, while being in scope?
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NARRATE: REPORTS & PITCH DECKS
What is the best way to implement the design and strategically phase it out to be adopted, so that it achieves its intended outcome? And how do we measure it?
Service Design
How might we optimize your processes and services to succeed? Let's uncover opportunities in your ecosystem, challenges, and possible scenarios.
Product Design
How might we create products that add value in a crowded world of products? What services are those providing that are unique and worth addressing?
Business Design
How might we design your business model to succeed and stand out? What does the market space look like and why should customers care?
Communication Design
How might we design your brand strategy and marketing channels to align with your core values and strategic offerings, with relevant narratives to your customers?
Product Design
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What does the project's space currently look like?
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Auditing the market and comparing products, services, pricing plans, and feature lists
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Usability tests & heuristic evaluations help surface gaps for UX designs
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How might we carve out spaces for new experiences?
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A fully-designed solution with a clickable interface helps simulate the future
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What story best represents your brand and helps you get funds?
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Click rates and satisfaction measures help us ensure your products are impactful.
Service Design
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What does the project's space currently look like?
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Understanding customer segments and user needs and pain points, expressed through visual artifacts
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Auditing the market and comparing products, services, processes, and adopted technologies in search of levers for optimization
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How might we carve out spaces for new experiences?
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Mapping out a process and understanding its multiple components reveals opportunities for enhancements and pointers for strategic alignment
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Wrapping up findings and opportunities in a pitch deck that showcases and details a future vision for growth
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Across multiple dimensions, we identify opportunities for success and metrics to tracking for credibility
Communication Design
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Map out the market to identify competition, inspiration, and future trends, enabling a strategic positioning of your brand
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Identify the main characteristics of your brand that can help shape up your name and visual look and feel, to stand out and portray your essence
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Set up your initial symbols of identity, like a logo and modular design assets that can grow your brand with confidence
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Communicate stories and concepts through photography, art, words, and data visualization.
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Communicate your brand, startup growth trajectory, and product story through compelling presentations and pitch decks
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Identify and design touch-points for brand relevance and customer engagement and adoption of your products through compelling stories and interactive experiences on mobil e and ddesktop
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Across multiple dimensions, we identify opportunities for success and metrics to tracking for credibility
Business Design
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What is your company’s structure? Where are challenges and bottlenecks? Where do high costs lie?
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Exploring ways of making your business more impactful and cost-effective by exploring alternative frameworks for innovation
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How might we carve out spaces for new experiences?
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What are alternative scenarios that can provide a more sustainable future for your business?
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Mapping out a process and understanding its multiple components reveals opportunities for enhancements and pointers for strategic alignment
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Wrapping up findings and opportunities in a pitch deck that showcases and details a future vision for growth
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Across multiple dimensions, we identify opportunities for success and metrics to tracking for credibility